B2B Gets More Relaxed to Accomplish a Wider Range of Goals

Business-to-business marketing seems to know a lot more than just our names these days, and it’s also offering a lot more than we’d normally expect.Not only does it tell us about a high-quality product and service, but it also offers to answer our questions and nurture us through each step of a funnel, with plenty of social and articles to help drive us back to a website.B2B marketing is essentially becoming an arm of sales and customer service, and today’s best practices make it feel a lot more like walking into a boutique flower shop than flipping through an office supply catalog.The experience is much more enjoyable for most customers and has greater potential to be profitable for most businesses. We believe that technology and simpler touch points are the two biggest reasons for this push and that it gives us one extremely valuable lesson.

Continue reading