Tedium: The Internet’s Last Soapbox

I enjoy coming across readers who are just like, "why is this so long and boring oh my god." Welcome to Tedium, my friend. Population: You. — Ernie Smith (@ShortFormErnie) July 30, 2019 In today’s deafening din of social hooks, emotional triggers and distractions, it seems that there is only one digital sanctuary where we …

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A Newsletter Mindset

At The Edge Group, our business is newsletters. We strongly believe the value of newsletters extends far beyond the email that hits a reader’s inbox. Building an operation around newsletters can fundamentally change the way you connect with and measure your audience. We think it even the way you write and communicate, and even in …

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The Edge.Email  #31

“Expert” influencer networks. How to address your readers in a newsletter. Owning up to email mistakes. The trifecta of subject line, from name and pre-header text.

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