The Edge.Email #26 – EMAIL was invented by a 14-year old in Newark

We swear by Fabio Carneiro’s “1:1:1” rule: you should be able to effortlessly read an email with one eye, at one arm’s length, and properly navigate it with only one thumb (go ahead, try it with this newsletter).In the spirit of responsive design, we also wanted to share this hilarious GQ piece that addresses the scourge of people screenshotting lengthy quotes and Apple Notes in social media posts, “You are killing me with your tiny fonts”.

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The Edge.Email #25 – How your computer sees an email

We’re going to present a few commercials below. Please listen carefully. Does anything sound oddly consistent?They’re all the work of composer Steven Gutheinz, an LA-based composer, who has mastered the art of eliciting emotion via steadily rising piano refrains. Using this formula, he makes you feel something about subjects as dry as spreadsheeting software.

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The Edge.Email #23 – Augmented Reality Emails

Litmus surveyed 500 marketers and found a “lack of quality data” and “poor coordination between email marketing and other departments” were the top challenges (talk to us how to start solving these problems). Amen!A few of our favorite lines from their report:Marketers work with 2.4 other departments on average to get a marketing email reviewed and approved.

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The Edge.Email #22 – Floating Tweets on the East River

We hope that we’re not tiring you out from our repeated mentions of how email will translate to voice assistants, but we think it will be really, really big. It’s an incredibly natural extension for the already conversational nature of a newsletter.The folks at Phrasee just wrote a great post covering some of the subject line issues that may arise.

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The Edge.Email #20 – What we paid attention to in 2018

We believe newsletters are much more than email. This statement often generates a quizzical look, but we explore the difference in more depth here.Most organizations group newsletters with email marketing as they (for the most part) leverage the same creation and distribution tools. That needs to change.

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