The Edge.Email #18 – Alexa will now read your newsletters

This week, Amazon announced that Alexa will be able to read your emails out loud.While this article only scratches the surface, this presents a massive opportunity for newsletters. The best newsletters already function as conversational content, and we will boldly proclaim, a great newsletter should naturally translate to the medium of a voice assistant.

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The Edge.Email #17 – The History of Email

The first email spam was sent in 1978. A marketer at the Digital Equipment Corporation sent an email to 400 recipients about a new product he was launching.We learned that, and more, in this MarketingLand “History of Email” series, written by Leo Shneyder, a VP at SendGrid.

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The Edge.Email #11 – Walmart invested $250 million in “Interactive Video”

Walmart announced the creation of a joint venture with Eko, an agency that creates interactive videos, called W*E Interactive Ventures.What exactly is “Interactive Video”? It’s kind of the 2018 version of a Choose-Your-Own-Adventure storybook. The best way to understand the potential of the medium, and why Walmart is betting so heavily, is to watch That Moment When (seriously, this made believers out of us)

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