Entries Written By Ranjan Roy
Pop quiz: What was the most memorable advertisement you saw last year? What were the top three brand campaigns that jump to mind from 2018? No googling allowed.If you are feeling generous, reply to this email right now with whatever comes to mind.
This week, Amazon announced that Alexa will be able to read your emails out loud.While this article only scratches the surface, this presents a massive opportunity for newsletters. The best newsletters already function as conversational content, and we will boldly proclaim, a great newsletter should naturally translate to the medium of a voice assistant.
The first email spam was sent in 1978. A marketer at the Digital Equipment Corporation sent an email to 400 recipients about a new product he was launching.We learned that, and more, in this MarketingLand “History of Email” series, written by Leo Shneyder, a VP at SendGrid.
The NY Times Morning Briefing reaches over 1.7 million subscribers. In a user survey of 13,000 readers, 97% said they were “somewhat” or “very satisfied” with the product. How could they make a successful editorial product “better”?As a subscriber of this newsletter, we would assume you have some interest in… newsletters.
The Shorenstein Center at Harvard is doing some great work on the study of newsletters, in this piece exploring the org-chart allocations underlying newsletter production.We commonly see newsletter production living in an undefined space, somewhere between editorial, marketing, growth, and sales.
Wikipedia defines the Uncanny Valley as that place where “humanoid objects which appear almost, but not exactly, like real human beings elicit uncanny, or strangely familiar, feelings of eeriness and revulsion in the observer”.This new “AI news anchor” from Xinhua is as uncanny as it gets.
We grudgingly begin this blurb with the following sentence that contains no hint of irony. Luke Sabbat, a notable fashion influencer and self-described ‘young, creative entrepreneur’, signed a $60,000 contract to promote Snap Spectacles v2 by posting 4 times on Instagram (1 feed post and 3 Story posts).
This piece does such an incredible job crafting a vivid imaginary product narrative it led to a debate on what to call the technique. John Battelle creates a future world where Walmart and Amazon compete over fully portable user data. The power is in how effectively the story is able to clarify a number of highly complex topics.
Walmart announced the creation of a joint venture with Eko, an agency that creates interactive videos, called W*E Interactive Ventures.What exactly is “Interactive Video”? It’s kind of the 2018 version of a Choose-Your-Own-Adventure storybook. The best way to understand the potential of the medium, and why Walmart is betting so heavily, is to watch That Moment When (seriously, this made believers out of us)