The Edge.Email  #31

“Expert” influencer networks. How to address your readers in a newsletter. Owning up to email mistakes. The trifecta of subject line, from name and pre-header text.

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The Edge.Email #26 – EMAIL was invented by a 14-year old in Newark

We swear by Fabio Carneiro’s “1:1:1” rule: you should be able to effortlessly read an email with one eye, at one arm’s length, and properly navigate it with only one thumb (go ahead, try it with this newsletter).In the spirit of responsive design, we also wanted to share this hilarious GQ piece that addresses the scourge of people screenshotting lengthy quotes and Apple Notes in social media posts, “You are killing me with your tiny fonts”.

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The Edge.Email #25 – How your computer sees an email

We’re going to present a few commercials below. Please listen carefully. Does anything sound oddly consistent?They’re all the work of composer Steven Gutheinz, an LA-based composer, who has mastered the art of eliciting emotion via steadily rising piano refrains. Using this formula, he makes you feel something about subjects as dry as spreadsheeting software.

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