The Edge.Email #23 – Augmented Reality Emails

Litmus surveyed 500 marketers and found a “lack of quality data” and “poor coordination between email marketing and other departments” were the top challenges (talk to us how to start solving these problems). Amen!A few of our favorite lines from their report:Marketers work with 2.4 other departments on average to get a marketing email reviewed and approved.

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The Edge.Email #22 – Floating Tweets on the East River

We hope that we’re not tiring you out from our repeated mentions of how email will translate to voice assistants, but we think it will be really, really big. It’s an incredibly natural extension for the already conversational nature of a newsletter.The folks at Phrasee just wrote a great post covering some of the subject line issues that may arise.

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The Edge.Email #20 – What we paid attention to in 2018

We believe newsletters are much more than email. This statement often generates a quizzical look, but we explore the difference in more depth here.Most organizations group newsletters with email marketing as they (for the most part) leverage the same creation and distribution tools. That needs to change.

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The Edge.Email #18 – Alexa will now read your newsletters

This week, Amazon announced that Alexa will be able to read your emails out loud.While this article only scratches the surface, this presents a massive opportunity for newsletters. The best newsletters already function as conversational content, and we will boldly proclaim, a great newsletter should naturally translate to the medium of a voice assistant.

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The Edge.Email #17 – The History of Email

The first email spam was sent in 1978. A marketer at the Digital Equipment Corporation sent an email to 400 recipients about a new product he was launching.We learned that, and more, in this MarketingLand “History of Email” series, written by Leo Shneyder, a VP at SendGrid.

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