Category Archive For "Edge.Emails"
In our last edition, 50% of you would’ve received the subject line “Augmented Reality Emails”. For some reason, some people really hated that. It sparked the highest level of unsubscribe activity we’ve seen (including a number of newsletter demigods breaking up with us).
Litmus surveyed 500 marketers and found a “lack of quality data” and “poor coordination between email marketing and other departments” were the top challenges (talk to us how to start solving these problems). Amen!A few of our favorite lines from their report:Marketers work with 2.4 other departments on average to get a marketing email reviewed and approved.
We hope that we’re not tiring you out from our repeated mentions of how email will translate to voice assistants, but we think it will be really, really big. It’s an incredibly natural extension for the already conversational nature of a newsletter.The folks at Phrasee just wrote a great post covering some of the subject line issues that may arise.
This newsletter’s purpose is to help our readers attempt to track innovation in the content space. Along those lines, on February 2nd, a Fortnite DJ named DJ Marshmello played a virtual concert, embedded within the video game. About 10 million gamers tuned in, with many having their avatars dance to the music.
We believe newsletters are much more than email. This statement often generates a quizzical look, but we explore the difference in more depth here.Most organizations group newsletters with email marketing as they (for the most part) leverage the same creation and distribution tools. That needs to change.
Pop quiz: What was the most memorable advertisement you saw last year? What were the top three brand campaigns that jump to mind from 2018? No googling allowed.If you are feeling generous, reply to this email right now with whatever comes to mind.
This week, Amazon announced that Alexa will be able to read your emails out loud.While this article only scratches the surface, this presents a massive opportunity for newsletters. The best newsletters already function as conversational content, and we will boldly proclaim, a great newsletter should naturally translate to the medium of a voice assistant.
The first email spam was sent in 1978. A marketer at the Digital Equipment Corporation sent an email to 400 recipients about a new product he was launching.We learned that, and more, in this MarketingLand “History of Email” series, written by Leo Shneyder, a VP at SendGrid.
The NY Times Morning Briefing reaches over 1.7 million subscribers. In a user survey of 13,000 readers, 97% said they were “somewhat” or “very satisfied” with the product. How could they make a successful editorial product “better”?As a subscriber of this newsletter, we would assume you have some interest in… newsletters.
The Shorenstein Center at Harvard is doing some great work on the study of newsletters, in this piece exploring the org-chart allocations underlying newsletter production.We commonly see newsletter production living in an undefined space, somewhere between editorial, marketing, growth, and sales.