Tedium: The Internet’s Last Soapbox

I enjoy coming across readers who are just like, "why is this so long and boring oh my god." Welcome to Tedium, my friend. Population: You. — Ernie Smith (@ShortFormErnie) July 30, 2019 In today‚Äôs deafening din of social hooks, emotional triggers and distractions, it seems that there is only one digital sanctuary where we …

Continue reading

The importance of a shared language in newsletter analytics

How the Shorenstein Center is building valuable resources and open-source tools to help organizations better understand their newsletter investments. Enter the Newsletter Zone A newsroom or marketing department decides they need a newsletter. They assign it to a junior employee with no clear direction or significant resources. Three months down the line they will have …

Continue reading